The Rise of Collaborative Consumption

There’s been a quiet revolution going on in how we do business and Rachel Botsman has mapped it all out for us. She has identified over 1,000 businesses worldwide operating on a collaborative consumption model – that is, businesses based on lending, sharing, gifting or renting in place of buying and owning.  Businesses like Air B&B, Landshare, Flexicar and Frock Exchange gladden our hearts.

We think this movement speaks to a growing desire for a sense of connection and sense of responsibility over mindless consumerism or perceptions of status.

Check out the Collaborative Consumption bible ‘What’s Mine is Yours’ for more.

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