The Rise of Collaborative Consumption
There’s been a quiet revolution going on in how we do business and Rachel Botsman has mapped it all out for us. She has identified over 1,000 businesses worldwide operating on a collaborative consumption model – that is, businesses based on lending, sharing, gifting or renting in place of buying and owning. Businesses like Air B&B, Landshare, Flexicar and Frock Exchange gladden our hearts.
We think this movement speaks to a growing desire for a sense of connection and sense of responsibility over mindless consumerism or perceptions of status.
Check out the Collaborative Consumption bible ‘What’s Mine is Yours’ for more.