Dandenong: Review of Nocturnal
Client: City of Greater Dandenong
Location: Dandenong, Victoria
Dandenong’s Nocturnal Winter Arts Festival is a gem and a testing ground for fantastic artists working with light and in public space.
In 2015 Hello City worked with council to explore possible directions for the future of the festival. We interviewed key stakeholders including council officers, councillors, executive, volunteers and artists to understand the history, meaning and purpose of the event. We then developed a series of scenarios for testing, playing out the implications for each option in terms of costs, resourcing, positioning, messaging and logistics, in order to aid decision making around how this beloved event evolves to maximise its potential.