Friday I’m in Love

  • Project type:
    Retail Pop-up
  • Location:
    Yarraville, Melbourne

We talk a lot about the power of the pop-up as an activation strategy at Hello City and about the importance of emergent retailers and producers. In order to learn more about life at the coalface of retail, Hello City are developing a pop-up shop experience called Friday I’m in Love.  The shop will include vintage clothing and homewares as well as artisan-designed and fair trade goods.

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