The Wangaratta Project: a Masterplan for the City

Client: Rural City of Wangaratta
Location: Wangaratta, Vic

Hello City is collaborating with Tract Consultants on this large-scale masterplan project that seeks to define the strategic direction for the city over the next 20 to 30 years.

Over autumn 2015, we delivered one of the most comprehensive engagement programs of our collective careers with a massive range of components including:

- a workshop with council staff
- workshops with local businesses
- drop ins with representative community groups
- collaborations with participatory artists Michelle McFarlane and Asha Bee Abraham
- a local photo competition
- a session with young people
- a series of indepth interviews with strategic stakeholders
- a public Ideas Festa which brought ideas to life for a day to test people’s real-world responses, including an outdoor gallery in a closed-off laneway, new zebra crossing, music, foodstalls and a sculptural shade structure
- online, localised and regional surveying


The strategies that we have developed for the future of the city include a linear park looping around the CBD, the re-energising of retail, new kinds of accommodation, more and better opportunities to experience live music and the spreading of arts and culture throughout city streets.

Check out the resulting plan at The Wangaratta Project website.

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